Brand Awareness & Usage Funnel

The conversion ladder for the five sauce brands. AlWalimah trails Maggi and Goody on awareness, but the gaps narrow, and on most-often use it is already within striking distance.

MaggiAVG67.6%

Level%Ret.

Main

39.5

65%

Last 3M

60.7

86%

Last 12M

70.8

89%

Ever

80.0

92%

Aware

87.2

—

GoodyAVG65.3%

Level%Ret.

Main

33.5

57%

Last 3M

59.2

84%

Last 12M

70.1

91%

Ever

77.4

89%

Aware

86.5

—

AlWalimahAVG47.1%

Level%Ret.

Main

23.8

60%

Last 3M

39.7

85%

Last 12M

46.9

84%

Ever

55.8

80%

Aware

69.5

—

ShanAVG10.0%

Level%Ret.

Main

2.8

46%

Last 3M

6.1

60%

Last 12M

10.1

80%

Ever

12.6

68%

Aware

18.6

—

First ChoiceAVG4.9%

Level%Ret.

Main

0.4

14%

Last 3M

2.8

61%

Last 12M

4.6

84%

Ever

5.5

50%

Aware

11.1

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